New York-based art director, designer and strategist. Founder of WHEN. On a quest to explore all 50 of the United States. Most recently, he was lovestruck as the Design Director of Marketing at Hinge. Currently taking on new projects.
Previously worked as the Freelance Creative Lead at SIMULATE®️ (fka: NUGGS), on several projects for Virgil Abloh, developed events for Nike, helped an fashion retailer connect in quarantine, rebranded one very large tech company, saw a shoe startup take its first steps, and uncovered some hidden treasures.
Currently: Forever learning new magic tricks with Craighill, getting silly with Geese, searching for new sounds with Baauer, and growing something beautiful with Patches.
Ongoing creative and art direction for Baauer's forthcoming album.
Out via LuckyMe, Spring 2023.
Made in collaboration with Sammie Purulak.
Photography: Kyle Berger
Photography Assistant: Marcus Menefee
Styling: Rika Nurrohmah
Styling Assistant: Kara Gall
Video Directed by: Leia Jospé
SIMULATE is a food technology company on a mission to upgrade the world to a positive food system. The brand’s plant-based products offer a sustainable alternative to some of our favorite animal-based foods. In 2019, they launched NUGGS, the most advanced chicken nugget simulation on the planet.
Scientifically altered foods have long been a pivotal tool in improving global food systems. It has led scientists to create food that is more nutritious, better tasting and less harmful to the planet. Ultimately, food technology is helping to make food more sustainable and delicious and SIMULATE is leading the way.
Working with CENTER, we refreshed the brand's position as a modern technology company shaping the future of nutrition, today.
Available now in freezers everywhere.
Made with CENTER
PRESS:
Dieline
On November 3, 2018, Virgil Abloh handed PLAYLAB, INC. a hard drive with every file from every computer, phone, and external drive that he has owned since 2008. He asked us to curate a selection of images from his archive for this book, we found screenshots, sketches, artboard studies, working files, production files, presentations, playlists, selfies, images from photo shoots, notes, invoices, and correspondence by text, WhatsApp, and email. Plus the occasional surprise. The result compiles a tiny fraction of his work, organized by key projects, into a visual representation of a continuous effort, a constant state of production, and an inexhaustible desire to create.
Made with PLAYLAB, INC.
“A Team With No Sport,” published by Delmonico•Prestel in time for Virgil Abloh’s “Figures of Speech” exhibition at the Museum of Contemporary Art in Chicago, this flip book shows images from the original video created to launch the sophomore Spring/Summer 2013 collection of Virgil’s first brand, Pyrex Vision, entitled, “Youth Always Wins.”
Made with PLAYLAB, INC.
Design & Art Direction for GOAT's highly anticipated Black Friday digital experience.
Tickets Entered: 2,105,603,534
Participants: 1,715,390
Perfect Trivia Scores: 531,317
Made with GOAT
3D Renders + Animations by Twomuch Studio
Visual identity and ongoing art + design direction for Craighill; a design and manufacturing brand rooted in curiosity, ingenuity, and discovery.
Influenced by raw sculptural materials, the Artist's studio, and an Indiana Jones-inspired search for treasure, the identity crafted aims to reflect the creative process behind each product outward — highlighting the cinematic magic within.
Photography by Aaron Bengochea
Original logotype by Shawn Carney
Cover design and art direction for You Could Just's premier single, 'Critics.'
Illustrations by Otto Milo.
A multi-site installation of six 30’ tall inflatable flowers launched May 2018 and hosted by the Avenues of the Americas Association. It imagines flowers inflated many times their normal size, giving visitors a new perspective on these iconic and playful representations of beauty. Following the installation, a process and installation zine were released as an extension of the existing case study.
Made with PLAYLAB, INC.
PRESS:
Working Not Working
Azure
PLAYLAB, INC.’s second large-scale public artwork for Avenue of the Americas, took over four distinct locations in the summer of 2019. This time we, as a studio imagined bringing the larger than life landscapes of South America to an interactive scale in the form of scenic hand-painted movie backdrops. Tourists, commuters and workaholics alike were whisked away from the big city bustle if even for a moment.
Made with PLAYLAB, INC.
An ongoing collection of posters made for various clients and events.
Logo, identity and merchandise for the Swiss Army Knife of record label and management companies — Mula Group.
Brand and retail site design for the shoe startup, Season Three — a contemporary apparel brand influenced by art culture and an outdoors ethos.
Made with PLAYLAB, INC.
Developed by Camp Quiet
An ongoing sculptural experiment exploring the relationships between the food cycle, DIY technologies, and the environments which we build for ourselves. In these specific pieces, hydroponic and aquaponic systems were explored using upcycled and discarded items.
A meta-campaign titled “Kate’s in Paris” for Zadig & Voltaire x Kate Moss. Original campaign shots of Moss were executed in Paris, France then seeded to the U.S. market in Paris, TX. Wild postings of the images documenting the intervention in Paris, TX were later exhibited throughout downtown New York.
Made with PLAYLAB, INC.
Nike’s Future Sport* Exchange brought together those at the forefront of sport*, fashion, art, design, and science to discuss and explore the creation of a more sustainable future. Nike Global partnered with Something Special Studios to bring this concept to life at The New Museum. The day began with a mindfulness session led by Nike Master trainer, Joe Holder, later followed by a private experience in which each attendee made a personal sustainability pledge.
FS*E further included a quiz competition led by Penny Martin, which sought to educate and engage guests in conversation around the current environmental crisis. Future Sport* Exchange demonstrated Nike’s journey towards a zero carbon and zero waste future, as well as their goal to make the world better through sport*, while also seeking to inspire attendees to take action to offset climate change in their own lives and communities.
Made with Something Special Studios*
"The store’s interior display of exclusive apparel is almost like a museum exhibit."
– Digital Music News
Assistance in ideating and designing a series of objects, standards, and a general visual language for Drake’s Scorpion Tour including a touring retail pop-up shop experience. Modeled after basketball trading card cases, the traveling experience made a number of appearances such as the two day pop-up at SSENSE MONTREAL, (Sept. 4th-5th, 2018) featuring eight exclusive pieces.
Made with PLAYLAB, INC.
Fabrication & Production by Blue Revolver
PLAYLAB, INC. was invited to design the East Hampton Star’s magazine, End—a publication that showcases architecture in the Hamptons through features and an East End Design Awards section. During my tenure at PlayLab, I designed for both issues #2 and #3.
Made with PLAYLAB, INC.
Concept and creative direction for the launch of NEED SUNGLASSES. No product, simply the need for it. #THELIGHTINMYEYES
Made with PLAYLAB, INC.
Design and identity for location tech brand, Foursquare.
Once commonly known as the playful check-in app, Foursquare approached PLAYLAB with reimagining and translating the brand's pivot toward its focus on acting as an ingredient brand. Users of popular food delivery, dating and way-finding apps, among others, are all powered by the technology Foursquare has carefully crafted. Looking at the range of micro and macro stories of communities which can be told through their technology, we focused our re-design on creating a dynamic branding system which reacts to data, visualizes the spaces we inhabit and fosters a sense of empathy through storytelling.
Made with PLAYLAB, INC.
MUSEUM is a project by PLAYLAB, INC. that underlines the importance of their cultural context and museum attendance through the lens of merchandise. Wikipedia says a museum is an institution that cares for artifacts of cultural importance. This MUSEUM just cares for the artifacts of museums. Each edition showcases a chosen museum by appropriating its institutional branding and applying it to apparel, leaving only the word ‘MUSEUM’. Through a small but subversive action, MUSEUM promotes museums in a way we believe furthers a conversation about their importance in culture.
Made with PLAYLAB, INC.
Identity and website design for RAY, an architectural initiative focused on the future of urban living. Working as a collective, RAY is committed to maintaining a constant dialogue with the land and the community.
Made with PLAYLAB, INC.
In collaboration with Human NYC
Copy by Adam Beal
Developed by Matt Kandler
Website redesign for Food New York, an environmental design studio based in Chinatown with a focus on civic, cultural and commercial buildings.
Made with PLAYLAB, INC.
Developed by Camp Quiet
New York-based art director, designer and strategist. Founder of WHEN. On a quest to explore all 50 of the United States. Most recently, he was lovestruck as the Design Director of Marketing at Hinge. Currently taking on new projects.
Previously worked as the Freelance Creative Lead at SIMULATE®️ (fka: NUGGS), on several projects for Virgil Abloh, developed events for Nike, helped an fashion retailer connect in quarantine, rebranded one very large tech company, saw a shoe startup take its first steps, and uncovered some hidden treasures.
Currently: Forever learning new magic tricks with Craighill, getting silly with Geese, searching for new sounds with Baauer, and growing something beautiful with Patches.
